Set-top boxes can tell corporate HQ what you watched last night and even what you bought online. And now the interactive TV industry wants to sell that data to advertisers. Touted as a possible replacement for both PC and analogue television . . . . Set-top boxes can tell corporate HQ what you watched last night and even what you bought online. And now the interactive TV industry wants to sell that data to advertisers. Touted as a possible replacement for both PC and analogue television the set-top box that is slowly finding a place in UK homes might look harmless enough. But once you are safely tucked up in bed, the thing switches itself back on, goes online, dials up corporate HQ and reports back every programme you watched and every online purchase made that day. The link for this article located at The Guardian is no longer available. . Streaming devices monitor your entertainment preferences and shopping behavior, creating issues of confidentiality as marketers capitalize on this data.. Data Privacy, User Tracking, Surveillance Risks, Streaming Devices, Advertising Trends. . LinuxSecurity.com Team
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