A majority of European Internet users expect companies to ask for permission to track their activities online using cookies, privacy management company Truste said Thursday. But despite the 2009 introduction of the European Union's so-called cookie directive requiring just that, only a small minority of websites ask for visitors' consent, according to a survey by the company. . Websites can store cookies containing snippets of information on a visitor's computer, for example to remember the visitor's log-in details or other preferences. But the cookies can also be used to track visitors from site to site, allowing marketing companies to build up a picture of their interests or behavior and serve them targeted advertising. The link for this article located at Network World is no longer available. . Numerous EU web platforms frequently neglect to obtain consent for cookie monitoring, disregarding both user anticipations and statutory obligations.. Cookie Consent, EU Privacy, Online Tracking, Website Compliance. . LinuxSecurity.com Team
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