A government scheme to increase consumer confidence in buying online launched Tuesday has been overshadowed by stiff criticism from a former partner on the project.. . .. A government scheme to increase consumer confidence in buying online launched Tuesday has been overshadowed by stiff criticism from a former partner on the project. The initiative -- TrustUK -- is backed by Consumer Association body, Which? and the Department of Trade and Industry (DTI). It provides certification for e-commerce sites deemed safe for customers to use. But independent e-commerce certification organisation Clicksure -- involved with the scheme until recently -- claims that TrustUK is inadequate. The link for this article located at ZDNet UK is no longer available. . The new government effort to boost online consumer trust has faced heavy criticism for its flaws in managing security certifications, raising calls for better regulation. E-commerce Security, TrustUK Initiative, Consumer Confidence. . Anthony Pell
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