Ad industry groups ask that the CCPA keep its mitts off their cookies

    Date11 Dec 2019
    CategoryPrivacy
    299
    Posted ByBrittany Day
    Shutterstock 34796056 Compressor

    Five ad industry groups have asked California Attorney General Xavier Becerra to change stipulations about cookie-blocking in the state’s impending, far-reaching, almost-GDPR-but-not-quite privacy law, which goes into effect in the new year. What is your opinion on this request? Learn more: 

    It’s for the sake of consumer choice, they said.

    Initially, the language in their letter seemed to be requesting a ban on privacy tools such as extensions that block ads and tracking scripts, but the comments turned out to be asking for something a bit more nuanced than that: MediaPost reporter Wendy Davis later said that the groups clarified, saying that they only want the AG to prohibit browsers from blocking the industry’s opt-out cookies – AdChoices – as opposed to all cookies.

    The five groups submitted 13 pages worth of comments to the Office of the Attorney General (OAG) on Friday – the last day that comments were still being accepted in the rule-making run-up to the enactment of the California Consumer Privacy Act (CCPA).

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