Arlington, Virginia-based Brickstream on Monday launched its Brickstream System, which links the company's software to computer hardware and in-store cameras in an effort to examine in-store browsing and buying behaviors.. . .
Arlington, Virginia-based Brickstream on Monday launched its Brickstream System, which links the company's software to computer hardware and in-store cameras in an effort to examine in-store browsing and buying behaviors.

Through software algorithms, the company's applications analyze factors including how long customers wait in line, how many customers abandon a line, placement of self-service kiosks, what the are busiest parts of the store, paths through the store, and what customers are doing after interacting with a display. Also tracked are how quickly employees are serving customers and whether in-store promotions are attracting enough attention.