Email "spam" is in the eye of the reader-one person's valued information may be another person's spam. You know your list is truly opt-in, but people are so sensitive these days that you risk being branded as a spammer even if . . .
Email "spam" is in the eye of the reader-one person's valued information may be another person's spam. You know your list is truly opt-in, but people are so sensitive these days that you risk being branded as a spammer even if you believe you've done nothing wrong. And even if your email is welcome, you run the risk that it will be caught by a spam filter somewhere in the communication chain, and never end up in your subscriber's inbox at all. So what's a poor marketer to do? Use common sense and follow these guidelines to reduce the likelihood that your email is perceived as spam or stopped by a spam filter.

NEVER ever be tempted to buy an email list or CD of names for a small amount of money - you've seen the offers; 'ONE MILLION ADDRESSES for $99!'. These are guaranteed to be email addresses collected without permission. The same goes for any software that claims to collect or harvest email addresses. Just say NO!

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