Privacy Risks in Auditory Eavesdropping and Marketing Surveillance

In the information age, surveillance isn't just for the police. Marketers want to watch you, too: what you do, where you go, what you buy. Integrated Media Measurement, Inc. wants to know what you watch and what you listen to -- wherever you are. They do this by turning traditional ratings collection on its head. Instead of a Neilsen-like system, which monitors individual televisions in an effort to figure out who's watching, IMMI measures individual people and tries to figure out what they're watching (or listening to).

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