Jerome Rota, better known as Gej, never thought he'd find himself sitting among the suits and PowerPoint presentations showing off his software at a swanky hotel just minutes from the heart of Hollywood. But the once-underground creator of DivX joined his colleagues this week here at the Westin Bonaventure Hotel. . .

Jerome Rota, better known as Gej, never thought he'd find himself sitting among the suits and PowerPoint presentations showing off his software at a swanky hotel just minutes from the heart of Hollywood. But the once-underground creator of DivX joined his colleagues this week here at the Westin Bonaventure Hotel to launch DivX 5.0, compression technology that promises to be to video what MP3 is to music.

Granted, Gej stood out from the buttoned-down Hollywood types with his ponytail, geek glasses and black jeans. The 28-year-old technologist gave only a shy wave and shrug to the crowd when he was introduced during the formal presentation, letting the executives from DivXNetworks do most of the talking.

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