Effective Strategies to Safeguard Against Domain Name Hijacking Risks

On the night of Monday, January 23, the hacktivist group UGNazi hijacked Coach.com, the Internet domain name of luxury goods manufacturer Coach. For several hours, fashionistas who wanted to ogle Coach's new Willis handbag on Coach.com or get a deal on its Penelope shoulder bag at Coachfactory.com were redirected to UGNazi's cryptic website. Imagine the confusion--and frustration--the redirect must have caused in their coiffed little heads--not to mention the wear and tear on their manicured nails as they typed and retyped coach.com and coachfactory.com into their browser windows.

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