Consumer Privacy Challenges In Interactive TV Data Collection

Interactive TV is taking off - but the price may be more than some bargained for. Web users have grown used to the idea that companies collect information about their online habits as a price for providing them . . . Interactive TV is taking off - but the price may be more than some bargained for. Web users have grown used to the idea that companies collect information about their online habits as a price for providing them with all that free content -- but now TV viewers will have to grapple with the same issues.

A US group brought privacy concerns to the fore earlier this week, criticising set-top box maker TiVo for collecting more information on users' viewing habits than it let on. Industry analysts say the report will be just the beginning of the controversy, as consumers discover how much their home electronics know about their home lives.

The link for this article located at ZDNet UK is no longer available.