TRUSTe Privacy Breach: Covert User Tracking Concerns Highlighted

TRUSTe, a privacy advocate organization that runs a privacy seal-of-approval program for retail Web sites and shows companies how to write effective privacy policies, itself has tracked users with means not mentioned in its own privacy policy, a security group says.. . . TRUSTe, a privacy advocate organization that runs a privacy seal-of-approval program for retail Web sites and shows companies how to write effective privacy policies, itself has tracked users with means not mentioned in its own privacy policy, a security group says.

Interhack Corp., a Columbus, Ohio, security consulting firm that has found other privacy breaches in the past, noticed that TRUSTe's Web site contained "cookies," small text files used for online tracking and profiling, as well as invisible images and other tools aimed at identifying users' online habits.

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