... executives at SafeWeb, launched last month, said its service overcomes the traditional barriers to the business of privacy. The service is free, and it involves nothing more than visiting SafeWeb's Web site. SafeWeb's service also completely masks Web site addresses . . .
... executives at SafeWeb, launched last month, said its service overcomes the traditional barriers to the business of privacy. The service is free, and it involves nothing more than visiting SafeWeb's Web site. SafeWeb's service also completely masks Web site addresses and content from potential snoopers, which distinguishes it from its main rival, Anonymizer.com, said SafeWeb Chief Executive Stephen Hsu.

Anonymizer protects users surfing at work from advertisers, but not from their own employers. SafeWeb, however, hides users' surfing trails from anyone who wants to peek.

Here is how SafeWeb's service works: Go to www.safeweb.com and enter a URL at the top of the screen. The SafeWeb service then encrypts all Web site content and URL information. Encrypted surfing remains in place for as long as the user chooses.

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