In the information age, surveillance isn't just for the police. Marketers want to watch you, too: what you do, where you go, what you buy. Integrated Media Measurement, Inc. wants to know what you watch and what you listen to -- wherever you are. They do this by turning traditional ratings collection on its head. Instead of a Neilsen-like system, which monitors individual televisions in an effort to figure out who's watching, IMMI measures individual people and tries to figure out what they're watching (or listening to). . The link for this article located at Schneier is no longer available. . Auditory surveillance in marketing can enhance customer engagement through audio data analysis, but raises serious privacy and security concerns for consumers. Auditory Surveillance, Privacy Issues, Marketing Surveillance, Consumer Monitoring. . LinuxSecurity.com Team
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