Online merchants are shooting themselves in the foot with faulty SSL deployments that trigger alarms scaring customers away before they have the chance to complete transactions.
The problem is not with SSL technology, but with factors surrounding its implementation that hurt security or the perception of security, either of which can undermine customer trust, says Ivan Ristic, director of engineering, Web application firewall and SSL services at Qualys, who will present "State of SSL on the Internet: 2010 Survey, Results and Conclusions" at the Black Hat 2010 conference later this month.
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