Leaked Data Set Reveals Individual Tracking of 12 Million Phones

    Date20 Dec 2019
    CategoryPrivacy
    627
    Posted ByBrittany Day
    Cell Phones

    The New York Times has obtained a massive data set of over 50 billion location pings linked to more than 12 million phones which illustrates the ease with which tech companies can track and identify individuals. What are your thoughts on this? Learn more:

    The data, which was leaked to the Times, allowed reporters to easily identify individuals by tracking their movements, despite claims by companies like Foursquare, which says it anonymizes personal data when sharing with third parties.

    Location data — which is often embedded in apps — is pseudonymized by a 30-digit-long mobile advertising ID which works cross-platform for advertisers and other businesses. The ID can also stitch geolocation together with other information like name, home address, email, phone number or even an identifier tied to your Wi-Fi network.

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