Mozilla has partnered with Scroll to distribute funds to publications in place of ad revenue. This partnership offers Firefox users tracker-blocking technology and ad-free browsing.
Last year,Mozilla partnered with Scroll-- a subscription service that enables ad-free browsing of its partner publications -- to analyze if a select group of users preferred paying a small fee rather than being served ads, and if the strategy was cost-effective for the publications. After seeing promising results, the two companies have announced theFirefoxBetter Web with Scroll beta program. The name is a mouthful, but essentially, it combines Firefox's tracker-blocking technology with Scroll's ad-free experiences on any browser. Users can opt in and pay an introductory price of $2.49 for the service, which enables them to read publications likeThe Atlantic,The OnionandUSA Today, add-free. The publications, meanwhile, receive a share of the revenue that Scroll makes from the subscription costs.
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