A majority of companies are lukewarm on two major pushes underway in the privacy community: membership in privacy consortiums and the adoption of a new standard called P3P. Redwood City, Calif.-based Zona Research found that more than half of the companies . . .
A majority of companies are lukewarm on two major pushes underway in the privacy community: membership in privacy consortiums and the adoption of a new standard called P3P. Redwood City, Calif.-based Zona Research found that more than half of the companies polled recently said they had "no intention" of joining privacy consortiums. Groups thought to be gaining in popularity and mentioned in the Zona report include the Online Privacy Alliance and the Direct Marketing Association.

But Zona said the lack of interest in privacy consortiums could now point to a feeling among companies that privacy issues should be handled in-house.

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