Examining Data Tracking and Privacy Risks Associated with Set-Top Boxes

Set-top boxes can tell corporate HQ what you watched last night and even what you bought online. And now the interactive TV industry wants to sell that data to advertisers. Touted as a possible replacement for both PC and analogue television . . . Set-top boxes can tell corporate HQ what you watched last night and even what you bought online. And now the interactive TV industry wants to sell that data to advertisers. Touted as a possible replacement for both PC and analogue television the set-top box that is slowly finding a place in UK homes might look harmless enough. But once you are safely tucked up in bed, the thing switches itself back on, goes online, dials up corporate HQ and reports back every programme you watched and every online purchase made that day.

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