A new study has revealed that the use of web bugs, or online hidden information collectors, has increased 488 percent in the past three years. On average, a web page is nearly five times more likely to contain a web bug . . .
A new study has revealed that the use of web bugs, or online hidden information collectors, has increased 488 percent in the past three years. On average, a web page is nearly five times more likely to contain a web bug today than in 1998. Web bugs are hidden graphics embedded in web pages to collect information about visitors to the site. Unnoticed, they can gather information such as the user's IP address, the type of browser used to retrieve the bug and previously set cookie values. Cookies store information that can facilitate in-depth personal and transactional profiling.

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