The Internet Content Rating Association (ICRA), backed by Microsoft Corp., AOL Time Warner Inc. and Yahoo Inc., presented its Web content labeling scheme in the U.S. The labels allow users to restrict access to Web sites based on their own criteria and the information in ICRA labels.. . .
The Internet Content Rating Association (ICRA), backed by Microsoft Corp., AOL Time Warner Inc. and Yahoo Inc., presented its Web content labeling scheme in the U.S. The labels allow users to restrict access to Web sites based on their own criteria and the information in ICRA labels.

Internet content providers can generate a label, a meta tag to be added to the source code of a Web page, by filling in a questionnaire on the ICRA Web site. The system is free to parents and content providers.

Microsoft, AOLTW and Yahoo support the initiative and will label their sites, ICRA said in a statement. Some 40,000 Web sites are already labeled, according to ICRA. Another 160,000 sites that have labels issued by ICRA's front-runner, the Recreational Software Advisory Council on the Internet (RSACi), are being asked to update.