Google's Privacy Initiative: Ending Third-Party Cookies in Chrome

Are you a privacy-conscious Google Chrome user? Google doesn’t want to block third-party cookies in Chrome right now. It has promised to make them obsolete later, though. Wait – what?

The search engine giant gave us the latestupdatethis week in the journey towards what it says will be a more private, equitable web. Itannouncedthis initiative, known as the Privacy Sandbox, in August 2019. It wants to make the web more private for users, it said.

The discussion about online ads and privacy revolves around cookies because they’re what support many predatory advertising models today. It works like this: you visit a website and it puts a small file on your hard drive. This cookie contains information about the session – when you visited, what you looked at, what IP address you came from, and so on.

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