A new piece of bipartisan legislation aims to protect people from one of the sketchiest practices that tech companies employ to subtly influence user behavior. Known as “dark patterns,” this dodgy design strategy often pushes users toward giving up their privacy unwittingly and allowing a company deeper access to their personal data.
To fittingly celebrate the one year anniversary of Mark Zuckerberg’s appearance before Congress, Senators Mark Warner (D-VA) and Deb Fischer (R-NE) have proposed the Deceptive Experiences To Online Users Reduction (DETOUR) Act. While the acronym is a bit of a stretch, the bill would forbid online platforms with more than 100 million users from “relying on user interfaces that intentionally impair user autonomy, decision-making, or choice.”
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