New Advertising Regulations On User Consent For Messaging

Companies sending text message or e-mail adverts will have to get the permission of users before they do so under new rules. Regulations on new media have now been included in the latest edition of the code of advertising practice, . . . Companies sending text message or e-mail adverts will have to get the permission of users before they do so under new rules. Regulations on new media have now been included in the latest edition of the code of advertising practice, which has been updated to include new media.

Rules on alcohol and motoring advertisements have also been tightened.

There has been a sharp increase in complaints about text messages, according to the Advertising Standards Authority, which administers the rules covering non-broadcast advertising and marketing.