The URU Web service will identify individuals online without invading their privacy - and says it can alert people to attempted identity theft. A service is being developed that will help businesses check the identity of people they are dealing with -- without increasing the number of places where personal data is stored.. . .
The URU Web service will identify individuals online without invading their privacy - and says it can alert people to attempted identity theft. A service is being developed that will help businesses check the identity of people they are dealing with -- without increasing the number of places where personal data is stored.

Unlike Microsoft's Passport and the Sun-led Liberty Alliance Project, where users create an online identity by providing personal details to the service, which then authenticates them, the new service, called URU, uses information already existing to verify an individual's identity.

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