E-mail accreditation isn't taken all that seriously as a method of spam control. I'm baffled as to why. It appears to be an effective means of helping ensure that spam filters don't accidently block e-mail that the recipient actually wants to get. . . .. E-mail accreditation isn't taken all that seriously as a method of spam control. I'm baffled as to why. It appears to be an effective means of helping ensure that spam filters don't accidently block e-mail that the recipient actually wants to get. These legitimate messages wrongly blocked by spam and virus filters are known as "false positives," and they're as big a problem as spam itself. E-mail marketers and bulk mailers - like us here at Security Pipeline - are putting up the loudest squawk about the problem. I've seen estimates that 10-15 percent of legitimate bulk mail fails to reach its recipients, because messages are blocked by overzealous spam and virus filters. That includes the very newsletter you're reading now; industry statistics tell me that one subscriber in seven or eight will simply not receive this message. (Let me know if you're not reading this. Ha ha. I make ze joke, yes?) We e-mail publishers are looking to improve the delivery rate, and e-mail accreditation has emerged as one technique. The idea is this: Companies like Bonded Sender and Habeas, Inc., sign up bulk e-mailers to agree to terms of service designed to keep e-mailers from sending spam. (Some anti-spam advocates say the terms of service aren't strict enough, but at least the accreditation programs are trying to put SOME controls in place.) The e-mail publishers pay to use the service. (This is a bit down the page, but worth reading) The link for this article located at securitypipeline.com is no longer available. . Email accreditation initiatives aim to boost sender credibility and reduce spam but often struggle due to their complexity and fragmented implementation processes. Spam Control Solutions, Email Delivery Challenges, Accreditations in Email Marketing. .LinuxSecurity.com Team
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