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[{"id":483,"title":"Self-taught through trial and error","votes":549,"type":"x","order":1,"pct":78.54,"resources":[]},{"id":484,"title":"Formal training or courses","votes":30,"type":"x","order":2,"pct":4.29,"resources":[]},{"id":485,"title":"A job that required it","votes":34,"type":"x","order":3,"pct":4.86,"resources":[]},{"id":486,"title":"Other","votes":86,"type":"x","order":4,"pct":12.3,"resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] ["rgba(255,91,0,0.7)","rgba(74,192,242,0.7)","rgba(184,0,40,0.7)","rgba(238,246,108,0.7)","rgba(96,187,34,0.7)","rgba(185,106,154,0.7)","rgba(98,194,204,0.7)"] 350
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82

Rick Boucher Proposes New Privacy Bill For Enhanced User Safety

The House Democrat heading up the push for legislation that would set new online privacy safeguards that could dramatically reshape Internet marketing said he plans to introduce the bill shortly, with several Republicans likely signed on as co-sponsors.. Rick Boucher, who chairs the House Subcommittee on Communications, Technology and the Internet, said he has reached a general agreement about the substantive portions of the bill, and that he is "very close" to finishing a discussion draft of the legislation to consider at a hearing. "Our goal in doing this is to enhance the confidence that Internet users have that their experience on the Web is secure," Boucher said on Wednesday here at the State of the Net conference, an annual event hosted by the Congressional Internet Caucus, which the Virginia lawmaker co-chairs. Boucher said the bill will contain a mixture of opt-in and opt-out provisions that would determine the level of consent online marketers must obtain from consumers when collecting data to use for targeted ads. The link for this article located at eSecurity Planet is no longer available. . Senator Rick Boucher presents his proposals for a fresh privacy legislation designed to bolster user trust in internet security and data management.. Privacy Legislation, Internet Safety, User Consent, Data Protection. . Alex

Calendar 2 Jan 29, 2010 User Avatar Alex Government
81

SendTec E-Marketing Strategy Enhances Customer Engagement Against Spam

With spam a four-letter word among computer users, Eric Obeck, chief operating officer of SendTec Inc., is understandably careful when describing the online marketing campaigns that are the mainstay of his company's business. "We're way above the bar when it . . . . With spam a four-letter word among computer users, Eric Obeck, chief operating officer of SendTec Inc., is understandably careful when describing the online marketing campaigns that are the mainstay of his company's business. "We're way above the bar when it comes to e-marketing," Obeck said, adding that his St. Petersburg company has done campaigns for such brand-sensitive customers as IBM (NYSE: IBM) , AARP and AOL (NYSE: AOL) . "If there's anybody who can't afford to spam, it's gotta be AOL." SendTec, whose roots go back to the mid-1990s, has survived the Internet ad marketing meltdown, Obeck said, because of its ability to maximize e-marketing without alienating end-users. It also hasn't hesitated to incorporate old media, including schlocky "Order Now!!" television ads, to push clients' products. And it's rolling out proprietary software that makes it easier for companies to communicate with potential customers via the Internet. The hook that sets SendTec's missives apart from pure spam? Customers initiate the correspondence. SendTec's predecessor company, DirectNet Advertising, got its start in less contentious times. Chief executive and president Paul Soltoff, who was founder of the direct marketing division at advertising firm Saatchi & Saatchi, moved to St. Petersburg in 1996 to start his own direct marketing business. His forte: direct response TV commercials, those one- to two-minute-long ads that urge viewers to act immediately via phone or e-mail. The link for this article located at eCommerceTimes is no longer available. . Eric Obeck outlines how SendTec distinguishes itself from conventional spam in digital marketing through customer-driven strategies.. SendTec, E-Marketing, Customer Engagement, Online Advertising, SpamPrevention. . LinuxSecurity.com Team

Calendar 2 May 28, 2003 User Avatar LinuxSecurity.com Team Privacy
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[{"id":483,"title":"Self-taught through trial and error","votes":549,"type":"x","order":1,"pct":78.54,"resources":[]},{"id":484,"title":"Formal training or courses","votes":30,"type":"x","order":2,"pct":4.29,"resources":[]},{"id":485,"title":"A job that required it","votes":34,"type":"x","order":3,"pct":4.86,"resources":[]},{"id":486,"title":"Other","votes":86,"type":"x","order":4,"pct":12.3,"resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] ["rgba(255,91,0,0.7)","rgba(74,192,242,0.7)","rgba(184,0,40,0.7)","rgba(238,246,108,0.7)","rgba(96,187,34,0.7)","rgba(185,106,154,0.7)","rgba(98,194,204,0.7)"] 350
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