Most people in the world would describe it as a company “admitting they’ve been hacked.” But if you’re the breached company and want to apply the maximum amount of PR spin, you might instead issue a release saying you’re “announcing a data security event affecting customer data.”
Read beyond the headline, however, and you’ll discover that the Hong Kong-based airline has admitted that hackers gained unauthorized access to its internal systems and accessed the passenger data of up to 9.4 million people.

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