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Privacy is not dead, says SXSWi keynoter Boyd
To begin with, she said, privacy is by no means dead. "People care very much about privacy, no matter how old they are," Boyd said. "The challenge is that what privacy means may not be what you think...Fundamentally, it's about having control over how information flows...When people feel they don't have control over their environment or their setting, they feel as though their privacy has been violated. And they cry foul."
To begin with, Boyd used the recent Google Buzz debacle as an example of how people of all stripes demonstrated that they care deeply about their privacy. She explained that while there was nothing technically wrong with the way Google's new social-networking system integrated with Gmail, it nonetheless resulted in a PR nightmare for the search giant because "they made nontechnical mistakes that ended up in social disruption."
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