Companies sending text message or e-mail adverts will have to get the permission of users before they do so under new rules. Regulations on new media have now been included in the latest edition of the code of advertising practice, . . . . Companies sending text message or e-mail adverts will have to get the permission of users before they do so under new rules. Regulations on new media have now been included in the latest edition of the code of advertising practice, which has been updated to include new media. Rules on alcohol and motoring advertisements have also been tightened. There has been a sharp increase in complaints about text messages, according to the Advertising Standards Authority, which administers the rules covering non-broadcast advertising and marketing. . Discover the current advertising regulations that require user consent for SMS and email marketing, focusing on compliance with legal standards and consumer rights protections. Advertising Regulation, User Consent, Digital Marketing, Compliance, Consumer Rights. . LinuxSecurity.com Team
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