Last week I got e-mail from eToys, the online retailer that went out of business last spring. Signed "Your Friends at eToys," it recommended I now do all my toy shopping at KBkids.com, the company that bought eToys' remaining inventory for . . . . Last week I got e-mail from eToys, the online retailer that went out of business last spring. Signed "Your Friends at eToys," it recommended I now do all my toy shopping at KBkids.com, the company that bought eToys' remaining inventory for $5.4 million. Then my good friends at eToys made another suggestion: the letter asked me to approve the transfer of personal information I had given eToys to KBkids.com. My first reaction was to recoil in horror. Reveal my private personal information? No way. But then I read on and realized there was an incentive: "KBkids.com is offering you a special eToys Welcome Coupon good for $5 off one purchase of $30 or more at KBkids.com." The link for this article located at The New York Times is no longer available. . Examining the ethical aspects of personal data sharing for discounts uncovers vital privacy concerns, consumer rights, and corporate ethics in trust and potential misuse. Data Privacy, Ethical Shopping, Customer Consent, Online Discounts, Email Marketing. . LinuxSecurity.com Team
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