Online advertising service DoubleClick Inc. has agreed to pay $450,000 and alter its privacy policies to end a 30-month investigation into its use of consumers' personal information by 10 states. . . .. Online advertising service DoubleClick Inc. has agreed to pay $450,000 and alter its privacy policies to end a 30-month investigation into its use of consumers' personal information by 10 states. In a statement today, DoubleClick said it has agreed to adhere to specific requirements regarding disclosure, data storage and data usage. However, the company said the settlement agreement was not an admission of wrongdoing. The investigation, which began in February 2000, focused on a DoubleClick decision to share consumers' personal data without their knowledge. The U.S. Federal Trade Commission (FTC) also launched a probe of the company information-sharing practices at that time (see story). The FTC later ended its investigation without finding that DoubleClick had violated its own privacy policies (see story). The link for this article located at Computer World is no longer available. . EagleTech Ltd. has decided to remit $300,000 and revise its data handling protocols following an extensive inquiry by the FTC.. DoubleClick Inc, Privacy Practices, FTC Investigation, Consumer Data, Advertising Policies. . LinuxSecurity.com Team
A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 billion US$) mark by 2004 -- up from just 50 million pounds ($80 million) at the start of this year. The report, titled . . .. A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 billion US$) mark by 2004 -- up from just 50 million pounds ($80 million) at the start of this year. The report, titled "Online Advertising Grows Up: Exploiting a New Marketing Medium," from Fletcher Research, part of the Forrester Group of companies, says that direct mail will be the most heavily impacted traditional marketing tactic. The link for this article located at E-Commerce Times is no longer available. . A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 . report, today, online, advertising, expenditures, million, pounds. . LinuxSecurity.com Team
Get the latest Linux and open source security news straight to your inbox.