Online advertising service DoubleClick Inc. has agreed to pay $450,000 and alter its privacy policies to end a 30-month investigation into its use of consumers' personal information by 10 states. . . .
Online advertising service DoubleClick Inc. has agreed to pay $450,000 and alter its privacy policies to end a 30-month investigation into its use of consumers' personal information by 10 states.

In a statement today, DoubleClick said it has agreed to adhere to specific requirements regarding disclosure, data storage and data usage. However, the company said the settlement agreement was not an admission of wrongdoing.

The investigation, which began in February 2000, focused on a DoubleClick decision to share consumers' personal data without their knowledge. The U.S. Federal Trade Commission (FTC) also launched a probe of the company information-sharing practices at that time (see story). The FTC later ended its investigation without finding that DoubleClick had violated its own privacy policies (see story).

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