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GDPR? The California Consumer Privacy Act (CCPA)?HA!Those laws aren’t doing squat to protect us from the digital marketing and adtech industry, according to a newreportfrom the Norwegian Consumer Council (NCC). . What chance do laws stand against policing what the NCC describes as a shadowy network of companies, “virtually unknown to consumers,” with which popular apps are sharing exquisitely personal behavior/interest/activities/habits data, including our religious preference, menstruation cycle, location data, sexual orientation, political views, drug use, birthday, the unique IDs associated with our smartphones, and more? The current situation is “completely out of control, harming consumers, societies, and businesses,” the NCC writes, as evidence continues to mount against what it calls “the commercial surveillance systems” at the heart of online advertising. The link for this article located at Naked Security is no longer available. . Explore the deceptive methods used by apps that breach user privacy via unauthorized data sharing with advertisers, raising concerns over current privacy regulations and protections. Data Sharing, Consumer Privacy, Digital Marketing, Adtech, Surveillance Issues. . LinuxSecurity.com Team
Companies sending text message or e-mail adverts will have to get the permission of users before they do so under new rules. Regulations on new media have now been included in the latest edition of the code of advertising practice, . . . . Companies sending text message or e-mail adverts will have to get the permission of users before they do so under new rules. Regulations on new media have now been included in the latest edition of the code of advertising practice, which has been updated to include new media. Rules on alcohol and motoring advertisements have also been tightened. There has been a sharp increase in complaints about text messages, according to the Advertising Standards Authority, which administers the rules covering non-broadcast advertising and marketing. . Companies sending text message or e-mail adverts will have to get the permission of users before the. companies, sending, message, e-mail, adverts, permission, users. . LinuxSecurity.com Team
A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 billion US$) mark by 2004 -- up from just 50 million pounds ($80 million) at the start of this year. The report, titled . . .. A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 billion US$) mark by 2004 -- up from just 50 million pounds ($80 million) at the start of this year. The report, titled "Online Advertising Grows Up: Exploiting a New Marketing Medium," from Fletcher Research, part of the Forrester Group of companies, says that direct mail will be the most heavily impacted traditional marketing tactic. The link for this article located at E-Commerce Times is no longer available. . A report out today says that UK online advertising expenditures will top the 625 million pounds ($1 . report, today, online, advertising, expenditures, million, pounds. . LinuxSecurity.com Team
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