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GDPR? The California Consumer Privacy Act (CCPA)?HA!Those laws aren’t doing squat to protect us from the digital marketing and adtech industry, according to a newreportfrom the Norwegian Consumer Council (NCC).

What chance do laws stand against policing what the NCC describes as a shadowy network of companies, “virtually unknown to consumers,” with which popular apps are sharing exquisitely personal behavior/interest/activities/habits data, including our religious preference, menstruation cycle, location data, sexual orientation, political views, drug use, birthday, the unique IDs associated with our smartphones, and more?

The current situation is “completely out of control, harming consumers, societies, and businesses,” the NCC writes, as evidence continues to mount against what it calls “the commercial surveillance systems” at the heart of online advertising.

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