Dot-com businesses may be falling by the wayside, but the percentage of commerce happening via the Web continues to grow. Meanwhile, hundreds of millions of cellular subscribers worldwide are gaining access to new wireless data choices, including Web-enabled cell phones, handheld . . .
Dot-com businesses may be falling by the wayside, but the percentage of commerce happening via the Web continues to grow. Meanwhile, hundreds of millions of cellular subscribers worldwide are gaining access to new wireless data choices, including Web-enabled cell phones, handheld computers and PDAs. Combine these two facts, and you get an industry with an unbelievable potential called mobile commerce, or m-commerce.

Not convinced? How about this: A woman is looking at a DVD player in a store and is ready to buy, but she isn't sure if the store is offering the best price. Using the microbrowser on her cell phone, she quickly determines that your online enterprise is selling the player for 10 percent less; she purchases it from you right then for delivery the next day. Or, you send your subscriber an alert on his Palm to let him know tickets have just gone on sale for one of his favorite performers, before the subscriber even knows the singer is coming to town. Within minutes, the customer selects the best seats in his price range and purchases tickets from you.

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