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Dangerous Games with Customer Data
Current economic conditions are creating enormous pressure on companies to generate more revenue from existing customers. As a result, businesses are becoming more sophisticated about analyzing customer data. As they do so, however, some are beginning to fudge on their privacy practices as they give in to the temptation of using everything they know about customers to sell more to them. It's a slippery slope, and the extra revenue that companies can generate with such questionable manipulation of customer data is hardly worth the risks of alienated customers, potential lawsuits, and a damaged brand.
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