Google Chrome's New "IP Protection" Will Hide Users' IP Addresses
Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers.
Recognizing the potential misuse of IP addresses for covert tracking, Google seeks to strike a balance between ensuring users' privacy and the essential functionalities of the web.
IP addresses allow websites and online services to track activities across websites, thereby facilitating the creation of persistent user profiles. This poses significant privacy concerns as, unlike third-party cookies, users currently lack a direct way to evade such covert tracking.
While IP addresses are potential vectors for tracking, they are also indispensable for critical web functionalities like routing traffic, fraud prevention, and other vital network tasks.
The "IP Protection" solution addresses this dual role by routing third-party traffic from specific domains through proxies, making users' IP addresses invisible to those domains. As the ecosystem evolves, so will IP Protection, adapting to continue safeguarding users from cross-site tracking and adding additional domains to the proxied traffic.