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Just How Trusty Is Truste?
By its own account, Truste was conceived at Dyson's industry-leading PC Forum conference in 1996. Dyson credits others with the concept, but she pushed both publicly and privately for the establishment of the nonprofit company and adoption of its "trustmark," which certifies that online companies comply with their own stated privacy policies.
The link for this article located at Wired is no longer available.