Yahoo's recent announcement of sweeping changes in the way it will use customer data collected under previous policies has many calling Truste's seal as meaningless as an Andersen audit. Even Esther Dyson, the high-profile technologist who played a major role in Truste's launch five years ago, says she is "disappointed in what ended up becoming of it.". . .
Yahoo's recent announcement of sweeping changes in the way it will use customer data collected under previous policies has many calling Truste's seal as meaningless as an Andersen audit. Even Esther Dyson, the high-profile technologist who played a major role in Truste's launch five years ago, says she is "disappointed in what ended up becoming of it."

By its own account, Truste was conceived at Dyson's industry-leading PC Forum conference in 1996. Dyson credits others with the concept, but she pushed both publicly and privately for the establishment of the nonprofit company and adoption of its "trustmark," which certifies that online companies comply with their own stated privacy policies.

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