Email Spam Control: Advertisers Urge Federal Action Against Threats

Spam has become so bad in the US that even advertisers have admitted that restrictions are needed. The Direct Marketing Association (DMA), which once opposed any federal anti-spam legislation, says it will now lobby for federal and state laws to . . . Spam has become so bad in the US that even advertisers have admitted that restrictions are needed. The Direct Marketing Association (DMA), which once opposed any federal anti-spam legislation, says it will now lobby for federal and state laws to control the growth of million-message batches of emails.

A daily flood of spam vexes consumers and internet service providers (ISPs) alike, whose attempts to block it are circumvented by stealthy emailing technology, says the DMA, which has 4,700 members.

Jerry Cerasale, the DMA's vice president for government affairs, told Reuters that the sheer volume would swamp the medium, rendering it useless.

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