In the information age, surveillance isn't just for the police. Marketers want to watch you, too: what you do, where you go, what you buy. Integrated Media Measurement, Inc. wants to know what you watch and what you listen to -- wherever you are. They do this by turning traditional ratings collection on its head. Instead of a Neilsen-like system, which monitors individual televisions in an effort to figure out who's watching, IMMI measures individual people and tries to figure out what they're watching (or listening to).

The link for this article located at Schneier is no longer available.