Did you #DeleteFacebook in 2018? Caring about our online privacy might be popular right now, but on a wider level, it’s not as easy as we think to escape the hole we’ve dug ourselves into.

Don’t believe that this is more of a trend than a turning point? Just look at the difference between hype and action. Despite 26 percent of Pew poll respondents saying they’ve deleted the Facebook app, the company’s user stats have stayed essentially the same.

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