How to cover your shopping footprints

    Date05 Jan 2001
    CategoryPrivacy
    3082
    Posted ByAnthony Pell
    Shopping on the Internet is like signing up for a supermarket saver card or getting that extra 10 percent discount when you sign up for a retail store's credit card. You get some immediate savings, but you are also involuntarily subscribing . . . Shopping on the Internet is like signing up for a supermarket saver card or getting that extra 10 percent discount when you sign up for a retail store's credit card. You get some immediate savings, but you are also involuntarily subscribing to junk mail.

    To this day, I still receive junk mail from the company that tempted me back in college with its so-called 1-cent CD mail-order club. It's a fact of life, whether we shop online or in stores, that merchants will use customer information to the fullest extent. But instead of complaining about how our privacy is violated by e-tailers, let's do something to minimize the personal footprints we leave behind on the Web.

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