Despite all of the press and political rhetoric regarding security concerns, only 29 percent of marketers say that their firm has a crisis containment plan in case of a security breach, according to the findings of a CMO Council report, "Secure the Trust of Your Brand: How Security and IT Integrity Influence Corporate Brands." Without such a plan and other security strategies in place, companies are at risk of losing hundreds of millions of dollars in market value and through loss of reputation and brand trust, according to Scott Van Camp, CMO council editorial director and author of the study.

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