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In advance of the California Consumer Privacy Act (CCPA) going into effect January 1, 2020, researchers analyzed how prepared US organizations are for the new regulations and found that nearly half of all companies will not be ready to comply with CCPA.

According to research conducted by the International Association of Privacy Professionals (IAPP) and OneTrust, reputation and consumer privacy are the biggest drivers for CCPA compliance, yet only 55% of companies report that they will be ready by the January effective date.

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