Privacy - Page 7.75

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You’re very easy to track down, even when your data has been anonymized

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A new study reveals that you can be easily re-identified from almost any database, even when your personal details have been stripped out. Keep reading to learn the details. The data trail we leave behind us grows all the time. Most of it isn’t that interesting—the takeout meal you ordered, that shower head you bought online—but some of it is deeply personal: your medical diagnoses, your sexual orientation, or your tax records. The most common way public agencies protect our identities is anonymization. This involves stripping out obviously identifiable things such as names, phone numbers, email addresses, and so on. Data sets are also altered to be less precise, columns in spreadsheets are removed, and “noise” is introduced to the data. Privacy policies reassure us that this means there’s no risk we could be tracked down in the database.

All the Ways Google Tracks You - And How to Stop It

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You're probably aware that Google keeps tabs on what you're up to on its devices, apps, and services—but you might not realize just how far its tracking reach extends, into the places you go, the purchases you make, and much more. It's an extensive set of data, but you can take more control over what Google collects about you and how long the company keeps it. Here's how.

GDPR adtech complaints keep stacking up in Europe

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It’s a year since Europe’s General Data Protection Regulation (GDPR) came into force and leaky adtech is now facing privacy complaints in four more European Union markets. This ups the tally to seven markets where data protection authorities have been urged to investigate a core function of behavioral advertising.