Web shoppers will have to deal with the watered-down version of a promising new privacy technology that will likely generate an early reputation for being unstable and frustrating. The latest release of Microsoft's Internet Explorer 6.0 should have been the . . .
Web shoppers will have to deal with the watered-down version of a promising new privacy technology that will likely generate an early reputation for being unstable and frustrating. The latest release of Microsoft's Internet Explorer 6.0 should have been the perfect opportunity for e-tailers to show consumers they are serious about online privacy. Instead, it may turn out to be just the opposite.

Embedded in IE 6.0 is the first incarnation of a new privacy platform standard established by the World Wide Web Consortium (W3C), called the Platform for Privacy Preferences (P3P).

P3P allows consumers to put their privacy preferences in their Internet browsers. The software using the browser to automatically read the privacy policies at the Web sites visited, and alerts consumers if they enter a site that does not meet the personal privacy requirements they entered.

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