Executive Conversation: Why Cloudmark Took the Path Less Traveled

    Date14 Jun 2004
    5334
    Posted ByAnthony Pell
    Spam, spim, spoofs...will it ever end? Cloudmark believes that spam and all of its incarnations will indeed disappear through a combination of carefully harvested human feedback and ground-breaking tools. Having taken an unorthodox approach to building their company, in two short years Cloudmark has provided innovative ways to wage war against spam for over one million users. . . . Spam, spim, spoofs...will it ever end? Cloudmark believes that spam and all of its incarnations will indeed disappear through a combination of carefully harvested human feedback and ground-breaking tools. Having taken an unorthodox approach to building their company, in two short years Cloudmark has provided innovative ways to wage war against spam for over one million users.

    Karl Jacob, Chief Executive Officer for Cloudmark shares his insight into the birth and growth of the company, and the dedicated path they chose to follow.

    "We took a tough approach in that we chose not to follow anyone else's lead. We decided to build and design brand new technology on both the consumer and enterprise side of the market. We got a lot of heat when we first launched SpamNet, and it was the classic case of disbelief. I'm happy to say that the dissention went away as our product led the industry in both accuracy and the lack of false positives."

    Cloudmark's SpamNet was recently named "Best Buy" in PC Magazine's June 2004 Desktop Anti-Spam Roundup, and was also the only product to receive five stars for accuracy in the recent February, PC Magazine spam filtering roundup.

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